It’s not easy being tasked with delivering your company’s mobile strategy. We regularly talk to senior management teams from a diverse range of industries about their mobile plans. We’re finding similar concerns and issues keep being mentioned when discussing how they can take advantage of the mobile juggernaut.
We take a look at how building a mobile roadmap is more about aligning with company strategy and less about building standalone apps. We reiterate how important it is to define business value through the use of Mobile solutions and how you should prioritise growth opportunities, when developing your company mobile roadmap.