Developing a Mobile App Strategy – What’s your Roadmap?

Before a business can think about building a mobile strategy, lets look at some of the factors that are causing real issues for leadership teams and the approach needed to overcome these problems.

Companies and senior executives are under pressure to implement a mobile strategy and deliver on mobile user test cases, which have been identified by their business units.  These executives are tasked with delivering business value and a healthy ROI.

They are currently sinking with the sheer weight of expectation to deliver a product or solution that is in line with company strategy and satisfies numerous stakeholders (internal and external). They also need to address any issues with employees and partners BYOD (bring your own device) policy. 

Other areas for consideration include IT’s concerns around security and that a MDM (mobile device management) solution keeps them firmly in control of company data assets.

The right path to a successful Mobile Strategy

The infographic below neatly demonstrates the advantage of getting it right first time when embarking on an enterprise mobile strategy.

However, building an app is not the panacea to your company’s problems. Developing apps is usually only one part of a successful mobile strategy and there are a number of considerations to undertake before building mobility solutions.

Getting it right first time also mitigates the risk for business and helps to avoid the outcomes common in enterprise software as highlighted by McKinsey and Oxford University -  "Large software projects on average run 66% over budget and 33% over schedule. As many as 17% of projects go so badly that they can threaten the very existence of the company." 

So what are the first steps?

The most vital step is to work with an experienced team who take the time to understand your business and can extract your ideas and suggestions to make a valid business case for building mobile solutions. 

At Fuse Mobile we have what we like to call our Innovation Hub and this is where we work with companies to establish their business objectives, identify revenue opportunities, what we can do to drive business efficiency, and what technical approach we should take to deliver on those objectives.

By wire-framing those ideas we bring clarity and visualisation of how the product will look through user stories and mock-ups.  This process ensures buy-in from all stakeholders and can validate ideas in a cost efficient manner before a line of code has ever been written.

The invaluable insights gained from these first steps will allow your team to deliver a roadmap with actionable strategies.

There are a host of other factors that will need to be considered when creating world-class mobility solutions and we will be exploring these in more detail in future blog posts.