Simplicity is the Key
UX is the critical ingredient that makes your app work exactly how your user would expect it to, even if they have just installed it!
To get to this point a lot of iterative work goes on to establish the finer details of the screens and user flows. User research is key and having a complete understanding of the business objectives and software requirements is vital to delivering a successful user experience.
By creating user scenarios and storyboards our aim is to solve our clients and their users problems in as fewer steps as possible. We do user research to know user expectations and behaviour. We do market research to know what competitors are doing. We work closely with product managers to get the product idea right and then weave these elements into the design.
By being flexible and sketching out how the app will flow allows us to develop the blueprints, which will influence the design and development which will in turn result in an incredible user experience.